Monday, January 30, 2006

January 30, 2006: Herzliya, Israel: In this increasingly globalized economy, even the best of Israel’s companies need help in standing out from the crowd in the international marketplace. That is why IsraelWise, a well-reputed company with the “right stuff”- experience, connections and services, turned to Stratigo Creative Consultants, a corporate image and branding firm, to shape its corporate identity.

 “Obviously, the quality of products and services is crucial,” explains Stratigo co-President Beth Katzmann, “However, in today’s global market, a great idea, financial resources and initiative aren’t enough; if customers can’t identify you, if they don’t know who you are, the phone doesn’t ring. It’s that simple.”

“Look & Feel”: How IsraelWise’s Style Communicates its Message IsraelWise Ltd. serves as a good example of how having the right “look” can contribute to a company’s potential for success.

IsraelWise created a website that was not up to scratch and could not deliver the key messages. The company then approached Stratigo Creative Consultants for a complete identity development package that would establish it as global player offering professional services. For quick, positive visual recognition, the campaign kicked off with the design of a logo. The main concept behind the logo was to depict the link and the defined path between Israel and its worldwide partners. The use of the color blue, representing both industry in general and the State of Israel in particular, is dominant throughout the campaign. The website is the key “player” in the entire package and Stratigo created and built the site from A-Z, working closely with the client on the Architectural structure and complete navigational flow of the site. The site was created with clear and defined messages and specifically talks to its target market. The site has a personal flavor to it and yet, delivers a sophisticated and professional message.

 “Stratigo worked tirelessly to make sure that our company looks and speaks in a voice that communicates what we’re all about" explains IsraelWise President Maoz Tanenbaum. “Everyone understands how important our look and feel is to our ability to reach our full potential and to speak the language of our customers".

For further information check out the Stratigo website, www. stratigo.com, or contact or contact Beth Katzman: 054 3141123