Smadar brings to IsraelWise 20 years of international, multi-disciplined experience. Prior to joining ISRAELWISE, Smadar served as CEO of Nextage Escrow Services Ltd., a financial and escrow service company, COO of Mobilitec Inc., a developer of value added platforms for cellular providers, President and CEO of Invibro Technologies Ltd., a developer of software applications for multimedia and virtual reality accessories, and in senior positions at Breezecom Ltd. (now Alvarion) and Rad Network Devices Ltd.  Smadar serves as the chairman of the Board of Directors of Onlife Ltd. The operator of www.onlife.co.il and external director of Shrem Fudim Group Ltd.. In the past she served as a director at Memcall Inc. and Director Nominated by the Public at Robo Group TEK Ltd. and advised numerous companies. Smadar earned her B.A. in Political Science and LL.B. from Tel Aviv University, and is a member of the Israeli Bar Association.

Eli is an entrepreneur with vast experience in founding and managing technological start-up companies. In recent years, Eli is involved in several start-up companies as an investor and as a co-founder. Since 2002, Eli was engaged with Network Economy, a European investment and management group focused on IT, telecommunications and utilities sectors. Before that, Eli was the founder and CEO of Radguard Ltd., the pioneer of Secure Virtual Private Network (Secure VPN) for IP Networks. Eli led the company from its inception in 1994 to become a major player in the market with run rate sales of about $10 million in 2000. Prior to that, Eli was V.P. of Research and Development at RND, a router vendor. Eli joined RND at its establishment and rose to build and manage the 70-staff R&D group. After graduation, Eli worked in the Systems Division of Tadiran Israel Electronics Corp. Among several positions, he served as a project manager of an innovative tactical Computer Communication Control and Intelligence (CCCI), system. Eli served also as the chairman of the Networking Security Standard Committee at the Standards Institute of Israel, and was member of several IEEE committees for local area networks. Eli holds a B.S.E.E. degree from the Technion – Israel Institute of Technology.

David P. Schwartz, M&A Advisor

David is an experienced entrepreneur, financial manager, and angel investor. He most recently co-founded TripCart Ltd., and internet travel planning web site. Prior to TripCart, David was the senior investment manager at Delta Ventures. Before that, he served as Director of Business Development at ECI Telecom Ltd., where he was responsible for mergers and acquisitions and strategic investments. Prior to joining ECI, he was the Eastern Seaboard Representative of the BIRD ( Bi-National Industrial Research and Development ) Foundation based in New York. He is also a board member of the Arava Institute for Environmental Studies. Mr. Schwartz is a graduate of Columbia University and has an MBA from New York University's Stern School of Business.